Incognito mode is private browsing that doesn’t leave as many tracks. That’s where incognito mode - or private mode - comes in. Search engines can track and gather your search history and browsing data, and then sell it to advertisers who create buyer profiles and personalized ads. You might search the web for a beach vacation, for instance.

You can see a lot of information from others, but they also can gather certain pieces of data about you simply from your browsing activity. Is extra protection necessary? Web-browsing creates exposure.